XP Inc. Client’s page

As with any decision process, you need data. The old interface presented all the data needed to make decisions but in raw format. To interpret the performance of a portfolio the client needed to use external tools, like a spreadsheet, and input formulas and values. Many relied either on their advisors or did mental calculations. Few users had the knowledge or energy to prepare and update a spreadsheet to help them manage the performance of their assets.

Growing the user base also led to increased interaction challenges, such as the need to deliver an improved digital experience to (1) reduce reliance on advisors to execute investments tasks and (2) help clients with their portfolio management.

The use of User Experience Design is considered a key factor to democratize investments as it helps reduce barriers to newcomers from outside the finance sector, by easing the tasks, reducing errors and presenting complex data in a friendly way.

We talked to different investor profiles, from the newbie to the professional daytrader, to map their investment journey and understand how they made investment decisions.

We identified 4 user personas based on their dependence on an advisor and their level of investing expertise. By organizing these different profiles we started mapping their biggest pain points when managing their investments. A second task was to understand how the present interface was used and what influence it had on their decisions.

We analysed how users managed their investments through the optics of good investment practices, such as portfolio management strategy and Daniel Kahneman’s bias concepts, and prepared a list of design concepts that needed to be implemented to help reduce common investment errors. 

The new interface included a series of new tools to help users in their investment management.

First, we used 3 layers to display all information needed for each task: (1) analysing the portfolio and the balance between different assets, (2) checking an asset class and each product high-level view information and (3), analysing each product performance.

Introducing a new perspective of a portfolio based management XP also helps their advisors as it’s easier to set up more diverse strategies, with better results and better risk management.

Second, we prepared an interface that would substitute the need to use a spreadsheet, with easy to understand graphs and indicators. By organizing values visually and using percentages, we aimed at reducing any cognitive overload of mental calculations, which is always prone to errors.

And third, we also helped new investors, that had no access to exclusive advisors ( under 50k in AUM) to set up a solid portfolio, based on XP Inc. recommendations.