Finding old projects is not an easy task as: depending on your line of work, you don’t always keep a copy of your documents. This happens to me quite often and is such a burden as sometimes it’s hard to recollect all they project narrative by memory.
However, I find that preparing a portfolio is a self-analysis process. You need to think through your old work to develop a narrative to present skills, work ethics and mental models. It’s also very interesting to observe how your experiences evolve.
The last time I did this exercise was in 2015 when I opened my consulting company Context Brazil.
Although It was though to find and collect documents I had an amazing time as I found old files from my early career.
I found one PowerPoint presentation, from May 2007: my first job after university. My job was to analyse SMB’s website – The Swedish military Library. It was an ugly and old site from 2005 or so.
In this presentation, I observe how I did the analysis and defended a line of thought. This document set path to an amazing time at SMB where I learned a lot and was able to help them reduce their conversion rates in more than 40%. It shows the ground basis for my experience with web marketing.
SMB-Styrelse-2007Old strategic portfolio
Here you can also find my old strategic portfolio when I used to work with creative planning at Triunfo Agency. I worked mainly with healthcare marketing and had an amazing time creating campaigns, brands and other projects for companies like Sanofi Aventis, Bayer, Boiron and Zodiac.
Strategy-Book-Old-1Mobile marketing teacher
In 2014 I was invited to teach Mobile Marketing to a group of Digital Marketing students. In total, I tough for 3 classes. You can access my class here ( Portuguese ).
Innovation in Marketing
A presentation about Innovation and Marketing offered to the Regional Administration Counsel in Atibaia done in 2017. Part of the content is from Insitum’s presentation.
Innovation Culture workshop for L’Oreal
In 2018 I was invited to develop a three-day workshop to teach a L’Oreal team about Innovation using a combination of Agile, Design Thinking and Lean concepts.