{"id":170,"date":"2020-03-24T14:35:31","date_gmt":"2020-03-24T17:35:31","guid":{"rendered":"http:\/\/patricksilveira.com.br\/portfolio\/?p=170"},"modified":"2020-03-26T11:49:50","modified_gmt":"2020-03-26T14:49:50","slug":"nova-escola","status":"publish","type":"post","link":"https:\/\/patricksilveira.com.br\/portfolio\/nova-escola\/","title":{"rendered":"Nova Escola"},"content":{"rendered":"\n
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The project<\/h2>\n<\/div>\n\n\n\n
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Nova Escola is a non-profit social business in Brazil that helps teachers with all their educational journey, from individual and social aspects to class content. <\/p>\n\n\n\n


They were born in the \u201980s as a magazine that delivered quality content to almost all teachers in the country. With the ongoing changes in the press industry, Nova Escola evolved into a digital content platform with different offers. 
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My role<\/h3>\n<\/div>\n\n\n\n
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Co-Project Manager \u2013 overseeing 2 UX designers – focused on Product Design<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our role was to identify new opportunities to help teachers to improve their teaching practice. <\/strong><\/p>\n\n\n\n

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Project<\/strong><\/h4>\n\n\n\n

Identify opportunities and prototype solutions to help Brazilian teachers with their practice.<\/p>\n<\/div>\n\n\n\n

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Solution<\/h4>\n\n\n\n

A list of different service offers to test and implement.<\/p>\n<\/div>\n\n\n\n

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Impact<\/h4>\n\n\n\n

Launch of Nova Escola Box – a subscription-based content delivery solution.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Findings<\/h3>\n<\/div>\n\n\n\n
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Teachers in Brazil face a large number of problems, the consequence of a problematic educational system that has been running with problems for decades. The most relevant issues are low salary and the lack of general education financial resources.<\/p>\n\n\n\n

This situation makes it even more difficult to keep a fresh teaching practice, that uses technology and content that relates to students. Teachers usually consume 60% or more of their time preparing classes and filling bureaucratic duties, like filling reports.<\/strong> Also, they still want to keep up with a daily routine, personal development, family etc.<\/p>\n\n\n\n

During our extensive research, we talked with 20 or more teachers working on public education.<\/p>\n\n\n\n

Based on a combination of the use of technology personal development teaching skills and individual motivation we identified five unique teachers personas with opportunities areas for each.<\/p>\n\n\n\n

Every opportunity was transformed into a design challenge to ideate in a sequence of workshops.<\/p>\n\n\n\n

The ideation output was a list of service and business ideas organized by career, content (classes), personal development, health, educational system policies.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Teachers main challenges<\/h3>\n<\/div>\n\n\n\n
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